EXPERIENTIAL DESIGN
KATE SPADE
NY FASHION WEEK
Role: Production Designer
Worked closely with the creative director on designing the custom scaffolding lighting platform for the fashion week presentation in NYC. Managed external fabricators for quality control through to final execution, and styled out the floral market display.
DIESEL X MONSTER
COLLAB EVENT
Role: Production Designer, Graphic Designer
Designed the custom interactive step and repeat wall buildout, and the listening station. Both were designed to encourage guests to try on the headphones for the photo, and test out the noise cancelling capabilities during the event.
3DEA EXHIBIT
Role: Production Designer, Producer & Graphic Designer
The 3D printing showcase at the Eventi Hotel in NYC was designed to showcase printers, display 3D-printed objects, and offer a lineup of classes, workshops, and presentations.
DIESEL MADISON EVENT
NY FASHION WEEK
Role: Creative Manager, Graphic Designer
In celebration of Diesel's new flagship store opening, the event had multiple social activations featuring emoji décor, as well as cheeky nods to the prevalence of hashtags and the digital world we live in.
NYC Fashion Week Event
Role: Creative Manager /Graphic DesignerIn celebration of Diesel's new flagship store opening, the event had multiple social activations featuring emoji décor, as well as cheeky nods to the prevalence of hashtags and the digital world we live in.
DIESEL 5TH AVENUE STORE
Role: Window Designer, Stylist & Graphic Designer
At the Flagship store on 5th Avenue in New York City, the
"Be Stupid" Ad Campaign was activated in the windows and throughout the entire store as vignettes with mannequins.
DOWNTON ABBEY SPEAKEASY
Role: Event Designer, Producer & Graphic Designer
LA MER
PRODUCT LAUNCH EVENT
Role: Event Designer
Designed graphics to specs for large format priniting and managed external vendors on fabrication through to completion on custom wall and tray POP displays.The demo activation with Patrick Ta was designed to introduce the newly launched makeup line, and reinforce loyalty among a key demographic for the brand. The demo was recorded and streamed as a live feed on multiple screens throughout the DFS store in Waikiki.
TORY SPORT
SHACK POP-UP
Role: Production Designer
Ideated, designed, and managed external vendors on fabrication through to completion. The pop-up displayed the new Tory Sport line, and models served up shave ice to promote the new store opening at Ala Moana Center.
GQ MAGAZINE
'BEST STUFF' ACTIVATION
Role: Event Designer, Producer, Graphic Designer
The activation focused on GQ's "Best Stuff" with a customized wall display showcasing every gadget, gizmo, bag and car featured in the monthly issue.
Role: Fixture Designer, Producer
Custom display fixtures and cash wrap counter refreshed the in-store experience on Bleeker Street in New York City.
GANT BLEEKER STREET STORE
'DIESEL ISLAND'
MIAMI FASHION WEEK
Role: Event Designer, Producer
The 'Diesel Island' ad campaign was brought to life for Miami Fashion Week. Tropical lounge cabanas made out of Diesel denim and bamboo, silk screen throw pillows, Persian rugs and vintage nautical props created island vibes for the party.
'DIESEL APARTMENT'
COTERIE TRADE SHOW
Role: Designer, Producer
The new womens line "I am who I am" was showcased within the pop-up apartment concept.
